Commission-free brokerage Robinhood has struck a deal with both Crypto.com and OG.com to expand its prediction markets offering, including routing a selection of event contracts to OG.com.
As part of the strategic partnership, Robinhood (HOOD) will also take equity stakes in Crypto.com and OG.com, with the deal beginning with football contracts. That equity will be priced in line with the recent investment of Citadel Securities into Crypto.com Group at a $20 billion valuation, according to a release.
The 2026 NFL season kicks off on Wednesday night.
"Routing event contracts to multiple venues helps create a stronger, more diverse and resilient marketplace," said JB Mackenzie, VP and GM of Futures and Prediction Markets at Robinhood, in a press release. "With football back and midterms fast approaching, we're thrilled to team up with Crypto.com and OG.com for what is sure to be an exciting fall for prediction markets on Robinhood."
The Wall Street Journal first reported on the possible partnership back in July.
