While market traders keep a keen eye on which stocks celebrity investors like Vijay Kedia or Madhusudan Kela are buying and selling, Bollywood stars like Shilpa Shetty Kundra, Alia Bhatt and Shraddha Kapoor, as well as cricket legends Sachin Tendulkar, Virat Kohli and MS Dhoni are quietly investing in Indian startups.A recent report by Tracxn listed 10 celebrities with the highest number of disclosed startup investments in India between 2021 and 2026 so far.
They cumulatively took part in 49 disclosed funding rounds across 34 startups, with a combined disclosed round value of $458 million (nearly Rs 4,328 crore).Shilpa Shetty Kundra’s startup betsLeading the pack is actress Shilpa Shetty Kundra, who tops the list having participated in 10 disclosed funding rounds.
Her portfolio spans a wide range of industries, including health-focused food brands, tech solutions, and personal care.
Among her notable investments are food and beverage startup WickedGud (participating across Series A and Seed rounds), online grocery platform KisanKonnect, peanut butter brand Alpino, air pollution management tech firm Sustainiam, fashion tech brand Limelight, and early-stage backing in beauty unicorn Mamaearth.Shilpa Shetty Kundra took part in Mamaearth’s $755,000 funding round as an angel investor in 2022.
