Amazon has made a name for itself with its slate of Alexa-enabled devices, but the retail giant is also a leader when it comes to its lineup of tablets. Whether for work or streaming, Amazon’s Fire Tablets offer up huge value, especially when compared to Apple’s iPad or the Samsung Galaxy Tab.

Case in point: A new deal gets you the all-new Fire HD 10 Tablet on sale for just $154.99, less than half the price of the cheapest iPad on Amazon. This is a bestseller on Amazon too, with the site reporting more than 10,000 units sold in the last few weeks alone. Almost 80% of shoppers, meantime, give the tablet a full, five-star review.

A DO-IT-ALL DEVICE

Amazon Fire HD 10 Tablet

The Fire Tablet features a 10.1-inch full HD display with millions of dazzling pixels that bring your content to life in full, vivid color. Amazon says the Fire HD 10 is almost 20% brighter than the Samsung Galaxy Tab A8 when comparing the two side by side.