Checked with a Googlebot user agent one morning: every single URL on our site returned the
same 3,780-byte shell. Same <title>, zero <h1>, zero body text. The homepage, a blog
post and a product page were byte-identical before JavaScript ran.
Search Console agreed with the crawler rather than with us. Of 741 URLs, 116 had earned a
single impression in 28 days, and a landing page that had been live for five months was






