Nigerian tech founder Benjamin Akindote has just launched the future of e-Commerce and a creative hub for freelancers, event planners, entrepreneurs, and side hustlers in Nigeria and Africa at large.
He believes that Nigeria does not lack creativity. It has a shortage of infrastructure that helps creativity become a sustainable business. The opportunity is already enormous: Nigeria had 109 million internet users and 47.8 million social media user identities by the end of 2025, with social media identities growing by 34.7% in just one year.
More than 6.3 million Nigerian creators are already building communities on TikTok, while more than 400,000 Instagram creators have at least 1,000 followers. Yet beneath these impressive numbers is a much harder reality: only 3.23% of Nigerian creators earn more than $5,000 per month, while 56% earn less than $100 monthly and 37.1% say creative income represents just 0–25% of their total earnings. The audience is growing faster than the infrastructure available to help creators turn that audience into sustainable businesses.
Even as the Nigerian creator economy expands, income remains highly concentrated and volatile. The Nigerian Creator Economy Report estimates that 32% of creators primarily earn through digital products and services, suggesting that creators are already trying to move beyond brand deals and platform-dependent income. The problem isn’t whether creators want to build products; the problem is having the infrastructure to build, package, sell, and manage them properly.
