That is the part people usually skip when they talk about competitive pricing. The pricing rule is rarely the hard part. The hard part is collecting prices you can trust, normalizing them, and making sure automation does not start a race to the bottom.
Competitive pricing is not always undercutting
Competitive pricing means setting your price based on market prices, not only your internal cost model. That can mean a few different things:
Match the market price to reduce buyer friction.
Undercut by a small amount when price is the main decision factor.
