Sep 7, 2026 – 5.00pmWhen Ben Young was a kid, he drank out of a tap.None of that for Gen Z or Gen Alpha, who are hooked on carrying water bottles with them everywhere – as much a status symbol as a handbag or piece of clothing can be. And Young’s brand, Frank Green, has been a key driver in this booming industry.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Iona RennieProducerIona Rennie is a producer at The Australian Financial Review.Lauren SamsFin editor, deputy editor AFR Magazine and fashion editorLauren Sams is the editor of Fin Magazine, The Australian Financial Review’s luxury quarterly edition. She is also the deputy editor at The Australian Financial Review Magazine and the fashion editor. She writes about the business of fashion and beauty.Fetching latest articles