They were selling “Gavin 2028” buttons outside his events this past week as he trekked across the state that will hold Democrats’ first presidential primary. His allies, the state party chair, college presidents and pro-Newsom activists all openly hinted at his national aspirations. And people close to him privately referred to a White House campaign as “the next thing.”
Still, California’s Democratic governor has barely begun to address what may be his biggest political liability as he stakes a claim as an early front-runner in the Democratic Party’s 2028 shadow primary. That liability, South Carolina voters acknowledged this past week, is something he cannot change — his home state, California, is a symbol of modern-day liberalism that people across the political spectrum love to hate.
Vera DeVito, a 78-year-old Democrat who packed into one of Newsom’s eight public events across South Carolina, said she didn’t know much about him or his policies — except that he’s from the Golden State. On that basis alone, she suggested that supporting Newsom could be “risky.”
“It’s going to be hard for him to appeal to the whole country,” she said in the town of Summerville. “Everybody thinks California is different — especially in the South. They’re not crazy about California.”
