In this interview with Anthony Nlebem, Dr. Ezekiel Adamu, CEO of Balmoral Group Promotions, discusses the commercial future of Nigerian boxing, the role of DAZN, its plans for world-ranked fighters and why Lagos could become a major destination for global boxing.
From boxing promotion to a global sports-entertainment platform, Balmoral Group is positioning Chaos in the Ring as a vehicle for developing African talent, attracting international fighters, monetising media rights and driving sports tourism.
In this interview with Anthony Nlebem, Dr. Ezekiel Adamu, CEO of Balmoral Group Promotions, discusses the commercial future of Nigerian boxing, the role of DAZN, its plans for world-ranked fighters and why Lagos could become a major destination for global boxing.
Chaos in the Ring has evolved from a boxing event into a broader sports-entertainment platform. What commercial model is Balmoral building?
We started when we were architecting a global sports and entertainment platform. In terms of where it can get to, I think this will be a platform that will shock the world.
