At IFA 2026, TCL is presenting its latest display and connected home technologies under the theme "AI Inspired Life," with artificial intelligence playing a central role across many of the products on show.
The company's exhibition ranges from large-format Mini-LED televisions and smartphones to AR glasses and connected home appliances.
Under the name NXTHOME, the company is bringing together displays, household appliances and other connected technologies in an attempt to show how different devices could work together in people's everyday lives.
Euronews spoke to Stefan Streit, chief marketing officer at TCL Europe, to find out what role AI plays in that vision and how the company aims to balance increasingly immersive entertainment with technology designed to reduce unnecessary digital distractions.
AI for 'purposeful solutions'
