04 settembre 2026 | 17.43
LETTURA: 2 minuti
BERLIN, Sept. 4, 2026 /PRNewswire/ -- At IFA Berlin on September 4, CHiQ unveiled its new AI-powered home appliance range, covering TVs, refrigerators, air conditioners, and washer-dryer combos. Rather than emphasizing technical specifications in isolation, the brand demonstrated how AI integrates into real-life household routines, marking a shift from technological innovation to everyday experiences and reflecting parent company Changhong's continued focus on localization across global markets.
To address diverse household needs, CHiQ is embedding AI into a growing number of everyday scenarios. Its RGB MiniLED AI TV lineup integrates an integrated AI Sports Platform, transforming the TV from a traditional display into an interactive hub for home fitness and shared activities. The air conditioner features AI Human Presence Radar, which detects users' locations and habits to adjust airflow dynamically. Meanwhile, the AI-powered refrigerator and laundry care system employ intelligent sensing and monitoring to help users take a more proactive approach to managing food freshness and garment cleanliness.On IFA's opening day, Grundig, CHiQ's strategic partner and a premium European home appliance brand, presented a new product lineup across TVs, refrigerators, washer-dryers, and air conditioners. This showcase represents a further extension of Grundig's brand development and product strategy and points to a new direction for Grundig in European and global markets.In recent years, CHiQ's focus has centered on simplifying everyday household chores through smart innovation. The brand has introduced a virtual giant panda as an AI interactive assistant, adding warmth and personality to its smart TVs and other AI-enabled appliances while naturally incorporating distinctive elements of Chinese culture into the user experience.
