The White House wants Americans to know it can have fun too, and this week it decided a deportation-centred video game was the way to do it.

The Trump administration launched Arcade, a section of its official website featuring five low-resolution games modelled on classic titles, each one repackaging a different plank of the president's agenda as a bit of pixelated fun.

The most contentious of the five is Rio Run, a reworking of the classic mobile game Snake. It features a digital version of Tom Homan, the administration's border czar, chasing migrants depicted with different skin tones along a grid representing the Rio Grande, on the border with Mexico.

A second game, Build the Wall, borrows its mechanics from Tetris. Instead of clearing lines, players stack sections of the border wall, guided by an in-game instruction to "protect the border from the coming horde."

Rights groups did not take kindly to them.