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Stakeholders in Kenya’s manufacturing and business community have been urged to venture more into partnership to unlock Coast Region’s industrial potential which would create new demand for reliable domestic air connectivity.

George Oduor, head of scheduled services at fly748 said closer collaboration among manufacturers, investors, suppliers, tourism operators and other businesses would help position the region as more than a leisure destination, building a broader economic ecosystem capable of sustaining both business and leisure travel.

Speaking during the third edition of Kenya Association of Manufacturers (KAM) Coast Golf Tournament, Oduor said Coast has enormous potential to become a stronger manufacturing, trade and investment hub.

“Unlocking that potential, however, requires partnerships that connect businesses to markets, investors, suppliers, talent and customers. As these linkages grow, so does the need for reliable and convenient domestic connectivity,” said Oduor.