Xiaomi is officially headed to Europe, including Germany, in 2027, the company announced on Thursday.
Eight dealership networks have now signed on.
German luxury brands have been feeling the heat in China. Now that's coming to their backyard.
Xiaomi has spent the last two years proving that a company that builds cell phones can also build your favorite car. The Apple of the East makes EVs that are fast, desirable, and chock-full of tech that makes most American cars feel archaic. It's passed the test in its home market, having sold over 700,000 vehicles there to date. Now it's setting its sights on Europe.
On Thursday, the company announced plans to enter European markets, including Germany, in 2027. After bringing the heat to Porsche, BMW, Mercedes-Benz, and Volkswagen within China, the country's automakers are increasingly exporting the fight to European turf. Xiaomi is just the latest disruptor. Based on its popularity in China and high praise abroad, it could be a formidable competitor.
