Search+Intelligent InvestingSynopsisThe rule is simple and almost nobody thinks about it. When a business sours, the accounts mark it down. When a business thrives, the accounts are not permitted to mark it up. Warren Buffett walks his shareholders through what that does to one company he owns, and the gap he arrives at is enormous. He is not complaining about the accountants. He is teaching you where to look.Warren Buffett tells his own shareholders to ignore the number that every newspaper prints about his company. No, not to treat it with caution, but to ignore it.And then he does something no other CEO has ever done. He explains, step by step, how he could legally have made that number come out at almost any figure he wanted. The mechanism is not exotic. It is in the accounts of every listed company you own, waiting to be used. He says he has ETMarkets.com 32 mins readSep 03, 2026, 11:21:00 PM ISTGift this Story to your friendsFONT SIZEAbcSmallAbcMediumAbcLargeSAVEPRINTCOMMENTContinue reading with one of these options:Limited AccessFreeLogin to get access to some exclusive stories & personalised newslettersLogin NowUnlimited AccessStarting @ Rs120/monthGet access to exclusive stories, expert opinions & in-depth stock reportsSubscribe NowETUh-oh! This is an exclusive story available for selected readers only.Worry not. You’re just a step away.What’s Included withETPrime Membership