New York City Mayor Zohran Mamdani’s administration has reportedly cultivated ties with about 200 online content creators as his communications team works to spread his policy message through social media platforms.Mamdani, known for his social media prowess during his 2025 mayoral election, grew a following during his campaign through a “volunteer-led” group that calls itself “Creators4Zohran,” which posts in support of the mayor. From this Creators4Zohran group, Mamdani’s administration created a Signal group chat of about 200 social media influencers in which the mayor’s team sends press updates and talking points to online content creators, who then decide what to post, according to a new report from Columbia Journalism Review.
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