This initiative makes brands responsible for the whole life of the garments they produce. More need to sign up to put a dent in our gigantic waste problem.
Ainsley Simpson. CEO of Seamless, which aims to drive and coordinate industry action to divert clothing from landfill and contribute productively to Australia’s circular economy.
Australians bought an average of 55 new garments in 2024 and much of this clothing made the short journey from retailer to owner to rubbish bin. More than 880 million of these garments, totalling about 220,000 tonnes, ended up in Australian landfill.
The Seamless Circular Clothing Textiles Fund, winner of the Government, education, health and not-for-profit category in the 2026 Financial Review Sustainability Leaders, looked into how this pattern of consumption and waste can be changed.
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