Jay-Z Makes Surprise Appearance at London’s ‘The Blueprint’ Pop-Up Ahead of His Shows

Hov will take the stage at Tottenham Hotspur Stadium on Sept. 4 and 5.

By Michael Saponara

Jay-Z surprised fans on Tuesday (Sept. 1) when he stopped by his JAŸ-Z30 pop-up shop in London’s Trafalgar Square.

Social media videos showed fans quickly gathered around Hov as he walked through the Square toward the installation, with The Blueprint‘s “Song Cry” fittingly booming from the speakers. Jay was surprised to see the pop-up celebrating his album was a large rectangular structure placed in the Square, rather than a shop taking over an existing storefront.

Centered around The Blueprint, which turns 25 years old on Sept. 11, the immersive experience is similar to what was set up around NYC for his Yankee Stadium shows in July.