Los Angeles Angels fans rejoiced Tuesday after news broke that longtime owner Arte Moreno was selling the team for $4 billion to Stan Kroenke, whose Kroenke Sports and Entertainment owns several franchises across multiple leagues.Under the group’s umbrella, Kroenke owns the NFL’s Los Angeles Rams, the NBA’s Denver Nuggets, the NHL’s Colorado Avalanche and Arsenal in the English Premier League. He also owns MLS’ Colorado Rapids and the National Lacrosse League’s Colorado Mammoth. Each of those teams has won at least one league title during Kroenke’s ownership tenure.So what impact will the ownership change — which is expected to become official in the first quarter of 2027, pending MLB approval — have on the Angels? We asked writers at The Athletic who have covered Kroenke’s other franchises to shed light based on their experiences.How would you describe KSE’s ownership style of the team you cover?Jourdan Rodrigue (Senior NFL writer and former Rams beat writer): Kroenke’s philosophy with the Rams’ football operations is largely hands-off. While the leadership group — consisting of Kevin Demoff, Tony Pastoors, Les Snead and Sean McVay — does run major transactions by Kroenke for final approval (such as their high-profile trades for quarterback Matthew Stafford and more recently for defensive end Myles Garrett), he signs checks and allows the football experts do their jobs. It has worked to the tune of two Super Bowl appearances and one win since the Rams’ return to L.A. in 2016.The key word is “experts.” One area where I’d expect Kroenke and Demoff, his deputy, to make an early statement is in the hiring/appointing/empowering of various coaches and executives to run the Angels. Historically, the ownership group has found a lot of success in pairing a younger, creative general manager with an up-and-coming coach (in the Rams’ case, Snead and McVay). Kroenke has recently followed that model with Arsenal, too.Amy Lawrence, Arsenal beat writer: There is not a straight answer here because one of the most important elements of the relationship between KSE and Arsenal is how it has changed over time. KSE may have arrived with one idea about how it intended to run the club, but that has evolved considerably in the years that followed. At the start, KSE recognised that English/European football was not its area of expertise, so it took a hands-off role and put absolute trust in the club’s hierarchy to run it well. That included Ivan Gazidis, who had once been heavily involved in strategic and business plans at MLS. To the club’s supporters, the Kroenkes were initially regarded as absent owners, and that was interpreted as a lack of caring.Two things changed quite radically. Firstly, KSE evolved from being partial investors to outright owners. Then it became much more directly involved, particularly in the case of Josh Kroenke, who spent a period in London learning and observing. That led to much greater oversight and influence in the big decisions and a much closer bond, which reached a climax when Josh and his father Stan were invited to bring the Premier League trophy won by Arsenal for the first time in 22 years onto the pitch to be presented. By then, supporters recognized the Kroenkes’ stewardship and changed their tune towards the owners, transformed by trust and success.Peter Baugh (NHL staff writer and former Avalanche beat writer): During my time in Denver (late 2020 to late 2023), the Kroenkes seemed to give the Joe Sakic-led Avalanche front office latitude to make the moves it deemed necessary. The NHL has a hard cap, so the Kroenkes don’t have to worry about luxury tax bills with the Avalanche as they do with some of their other teams, and they were willing to spend up to it with Colorado in a prime contention window. That’s continued since I left, and KSE was willing to give star defenseman Cale Makar the richest contract in NHL history just last week. They found a system that worked under Sakic and Chris MacFarland (the team’s assistant general manager-turned general manager who now runs the Nashville Predators) and trusted their executives.In terms of facilities, the Avalanche have a somewhat outdated practice rink that lacks the polish of some other teams in the league. And though Josh Kroenke has discussed upgrades to the Avalanche and Nuggets practice facilities, that has remained a need for both teams.Mike Vorkunov (national basketball business reporter): The Nuggets have had success during the Kroenke era. They are tied for the fifth-highest winning percentage since Stan took over in 2000. Denver even won a title in 2023, capping the ownership period. But the Nuggets have earned criticism lately for not making the most of the last few years, while Nikola Jokić, arguably the best player in the sport, has been on their team.The team has shown an unwillingness to spend into the luxury tax during its ownership (six times since the start of the 2001-02 season) and in the last few years has shed key players instead of increasing payroll and living with some of the NBA’s most punitive roster-building and tax punishments. The Nuggets were also off local cable for large parts of their market for five-and-a-half years because Kroenke Sports and Entertainment, which owns their local RSN, couldn’t cut a deal with Comcast.What have been some key elements of their tenure when it comes to acquiring players (free agency, transfer market, trades)? Do they distinguish themselves from others in their league?Rodrigue: The Rams are known for their agility. They have pivoted on multiple occasions from a draft-and-develop team-building model to what popularly became known as the “F them picks” model, where they trade high-capital draft picks for premier players at premium positions such as quarterback, cornerback or pass rusher. The team loves to invest in acquired stars, which is a tribute to their neighbors, the Lakers and the Dodgers. But the Rams have also drafted extremely well to build home-grown talent (receivers Cooper Kupp and Puka Nacua, both middle to late-round draft picks; defensive tackle Kobie Turner and, of course, recently unretired defensive tackle Aaron Donald).The team is also well-regarded across the league for their innovation, whether through McVay and the rest of the coaching staff and how his scheme has informed much of the modern era of the sport, or through Snead and the front office and their counter-cultural methods for scouting and talent identification.Lawrence: Arsenal are unusual in that they preach pursuing ambition while remaining self-sustaining. In a market place where they are up against nation states or not so long ago oligarchs (for example two of their biggest rivals, Manchester City and Chelsea, have been charged with financial irregularities) they are committed to playing by the rules.Since becoming more involved in recent years, KSE solidly backed their manager and recruitment team. Arsenal broke transfer records to bring in critical players to upgrade the team, like their action man midfielder Declan Rice. There have been occasions when the coach, Mikel Arteta, has wanted a specific deal and KSE has sanctioned it. In general, they leave the football experts to make the technical and tactical assessments, then do their own financial checks before signing off on any deal. Where necessary, Josh Kroenke will step in to assist in negotiations.Baugh: The Avalanche nailed a series of lottery draft picks to build their 2022 championship team and the contending teams around it. Nathan MacKinnon (No. 1 in 2013) and Cale Makar (No. 4 in 2017) were the crown jewels, but Colorado also hit on captain Gabriel Landeskog (No. 2 in 2011), Mikko Rantanen (No. 10 in 2015), and to some degree, Bowen Byram (No. 4 in 2019). Because of the salary cap, big-money free agent deals are risky in the NHL, so that hasn’t been a go-to method with Sakic at the helm. The Avalanche have instead extended some core players (MacKinnon, Makar, Landeskog) or traded others before their cap hits grew more expensive than they were comfortable with (Rantanen and Byram).The team has traded for players and extended them (Martin Nečas, acquired in the Rantanen deal, for example) and used free agency more to add complementary pieces than core ones. In recent years, particularly when MacFarland was general manager from 2022-26, the Avs were aggressive at trade deadlines, moved draft capital and prospects to acquire win-now pieces in the quest for another championship.Vorkunov: The Nuggets have drafted well (Jamal Murray, Nikola Jokic, Michael Porter Jr., Carmelo Anthony), but the team has rarely paid the luxury tax during the Kroenke era and has not let its payroll climb into the NBA’s highest ranks. This year, they evaded the second apron instead of retaining a key young player they drafted and who would have been a part of their lineup.KSE seems to invest a lot in infrastructure, whether that’s the actual arenas/stadiums or other ways. How has that happened with the team you cover?Rodrigue: Where Kroenke will clearly get involved in an organization — and where the Rams could serve as a model — is in the larger infrastructural plans he may have in mind for the Angels. He is all about “building the destination” like SoFi Stadium in Inglewood became for major global sports events since it opened in 2020, including multiple Super Bowl contracts and the World Cup. At Woodland Hills, where the Rams now practice, Kroenke is developing a sports and entertainment village anchored by the team’s new headquarters and training site. I would imagine the current Angels’ site (and surrounding land) was very enticing to Kroenke.Lawrence: The Emirates Stadium was well established when KSE began investing in Arsenal. In fact it was quite new and state of the art. Although it is only 20 years old, it is the subject of potential upgrades. The club has investigated options to increase stadium capacity and upgrade the experience, with particular emphasis on corporate experiences which come in at the high end of ticket prices and match-day offering. Many millions have also been spent on improving the training facilities at the senior and junior levels.Baugh: Ball Arena, the home of the Avalanche and the Nuggets, has been a solid base for both teams and is also used for concerts and other athletic events. But, as mentioned above, neither the Avalanche nor the Nuggets has practice facilities on par with the best in the league. The Avalanche’s Family Sports Center in Centennial, Colo., has been in use since the 1990s, and the Nuggets have only one practice court inside Ball Arena. They do not have a separate facility.Josh Kroenke previously told reporters in 2023 that the family wants to develop the land around the arena into a mixed-use area that would most likely include an Avalanche and Nuggets practice facility. Those plans have yet to take shape.How are the Kroenkes perceived among your team’s fan base? Any major complaints?Rodrigue: It’s hard to find fans displeased with how the organization has operated since returning to L.A. Fans like that the football is left to McVay and Snead and that they only see Kroenke on game days, greeting other owners on the field before disappearing again. There is a sense that the Rams will always swing big, take risks and back that up with smart, tough football.Lawrence: It is hard to overstate how significantly perception has changed. There was considerable scepticism (maybe that is even a generous way of putting it) at the start. Mistrust about their motives and expertise as custodians of an institution with strong community roots in London was strong. Once KSE took more direct interest in Arsenal, with Josh as the figurehead, things began to soften. They won the Arsenal fanbase over with actions, not words, and by steadily and smartly supporting growth that enabled the club to become highly competitive again. They have earned supporters’ respect, and Josh’s enthusiasm in singing the club anthem or wearing a comedy t-shirt at the Premier League trophy parade has shown a much more connected face to what was originally a big, unknown organization.Baugh: The TV standoff detailed by Vorkunov was hard on the fanbase and led to general resentment, some at Kroenke and some at their cable provider. The Rantanen trade was polarizing from the moment it happened, but most of the credit or blowback — depending on how certain fans felt — seemed to be directed at the front office, not ownership. Overall, the Kroenkes’ approval among Avalanche supporters is likely more tepid than it is in Los Angeles, but fans like it when their teams win. The Avalanche have done enough of that lately to keep the Denver hockey fans mostly content with the Kroenkes, especially since they’ve spent to the salary cap. Since the cap has a hard ceiling, they’ve avoided some criticism they’ve faced from Nuggets fans.Vorkunov: Nuggets fans did not appreciate not having a chance to watch their team locally on TV from 2019 through 2025 because Altitude Sports couldn’t reach a deal with Comcast. And they surely object to losing Peyton Watson this offseason. But the Nuggets have also won big under Kroenke, mitigating some of the damage, though there is likely some sentiment that they are not making the most of the Jokić era.What can Angels fans expect once the team changes hands?Rodrigue: I am curious about the “spending” element of Kroenke’s foray into baseball, because while the Rams are highly successful, they are not among the higher cash-spenders in the NFL. However, Kroenke has also shown a willingness to invest in certain edges that matter in football, such as coaching and allocating team capital like draft picks to secure elite talent. Kroenke was also willing to take on a massive amount of dead money in 2023 while the Rams underwent a sprint-rebuild; it paid off to the tune of the super-team they currently have. Short-term discomfort does not seem to be an issue for this owner.Lawrence: “In for the long haul” was a catchphrase in Arsenal’s difficult early days. The Kroenkes have shown themselves to be committed and carefully ambitious.Baugh: The Kroenkes have financial might — the sheer number of teams they own shows that — but are selective when they use it. Their history with the Avalanche suggests a willingness to spend when in a championship window, though perhaps more with personnel than in other areas like facilities.Vorkunov: If the Nuggets’ stewardship, as well as the success of all the other Kroenke teams this decade, is any indication, there’s a reasonable chance the Angels may finally break their playoff drought and maybe even contend for a championship. But don’t expect the team to break the bank with payroll.
How will Stan Kroenke impact the Angels? We asked reporters who have covered his other teams
Kroenke also owns the NFL’s Rams, the NBA’s Nuggets, the NHL’s Avalanche, Arsenal in the English Premier and more.










