Michael Jordan's custom 1997 Ferrari 550 Maranello was located in early 2026 after 25 years hidden.
Joopiter will hold online bidding September 15-30 with a pre-sale estimate of $700,000 to $1,300,000.
Hagerty values a 1997 550 Maranello at under $300,000, showing Jordan provenance drives the auction premium.
Michael Jordan's custom 1997 Ferrari 550 Maranello, chassis 108712, spent roughly a quarter century out of sight after he sold it. Miami dealer Curated tracked it down in early 2026, and now it is headed to auction.
Joopiter, the sale platform backed by Pharrell Williams, will run online bidding from September 15 through September 30. The car carries a pre-sale estimate of $700,000 to $1,300,000, well above what a typical 550 Maranello brings.
