JioHotstar is flagging off its entry into global streaming competition, starting off with the UK, Canada and Singapore markets starting September 2.Built around evolving viewing habits, JioHotstar introduced new quarterly and annual subscription plans across all three markets. The new quarterly and annual subscriptions range from GBP 20-70, CAD 20-50 and SGD 30-70.Existing Hotstar subscribers prior to the Jio Cinema and HotStar meger can log in with their current credentials and transition to a JioHotstar plan without service disruption in these three markets. UK subscribers can continue to enjoy their current monthly plans, until auto renewal remains active.“Streaming has spent the last decade competing on the size of its catalogue. The bigger opportunity now is to reimagine how audiences experience entertainment,” said Amit Malhotra, Head – International Business, JioStar.Designed to resonate with the South Asian diaspora, JioHotstar’s premium Indian entertainment content is now accessible to UK, Canada and Singapore markets. In line with this move, the platform will also expand with over 30,000 hours of fresh content on an annual basis. This includes original content including Ali Baba Aur Chaalis Bhoot, Prince of Mollywood, Part Timers, The Court and more.Audiences across Singapore, Canada and the UK will be able to vote LIVE across every edition of Bigg Boss, while audiences in Canada and the UK will have access to the 24x7 live feed. Canada will also be able to watch Bigg Boss Hindi 7 days ahead of its TV broadcast.Commenting on the news, Lloyd Mathias, independent Director, Angel Investor and Business Strategist , said the move works well for the company as the larger Jio Platforms goes for public listing.“The market responds better to a company with a larger global footprint, far better leverage. It’s a bigger recognition that Indian entertainment is being consumed across the world,” said Mathias.On the other hand, Jio has followed the trend of following Indian diaspora, as per Ajimon Francis, Managing Director at Brand Finance India. While admitting gains for Jio from an advertising perspective as brands will be interested in the new markets and slots, Francis argued Jio is doing what Zee did in the past which is to follow the diaspora.“This is not a new thing. They can expect good subscribership but their content is weak. Their overheads are heavy, they are spreading the cost,” he said.Published on September 2, 2026