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In a nutshell: There's a huge number of accounts on Instagram that feature AI-generated characters, but identifying these as non-human isn't always that simple. As such, the social media giant is changing its current "AI creator" label to the clearer "AI generated profile." It will also limit the reach of any of these accounts that don't use this designation.
It's not just AI-generated slop content sweeping across Instagram these days. There are also countless personas that are entirely AI-generated – many of which appear to be influencer-style accounts – and not all of them make it clear that the person isn't real.
Instagram previously allowed creators of these accounts to add an "AI creator" label, but it was optional and could still suggest that the persona is a real human who simply "creates" with AI.
