Roku just announced its first OLED TVs from $999 — and they could be game changers for people who hate smart TVs

(Image credit: Roku)

There’s big news in the world of Roku: The TV-maker — once known exclusively for its easy-to-use streaming software — is releasing two new OLED TVs this year.The Roku Pro Series OLED and Roku Pro Series LX OLED blend the user-friendly simplicity of the Roku smart platform with a bevy of benefits we’ve come to expect from OLED display technology. Even better, the entry-level model starts at $999 for a 55-inch screen and is available now on Amazon.Roku Pro Series OLED

(Image credit: Roku)The most affordable of Roku’s new sets is the Roku Pro Series OLED, which is available in both 55- and 65-inch sizes. The smaller 55-inch Roku Pro Series OLED is the cheapest of the bunch at just $999.For context, LG’s entry-level OLED for 2026 — the B6E — is currently on sale for $799 at the 55-inch size point. The entry-level Samsung S85H OLED, meanwhile, is $1,199 in this size. This should give you an idea of which OLED TVs it is competing with when it comes to performance.The 55-inch Roku Pro Series OLED is just $999 at Amazon.The Roku Pro Series OLED comes with a native refresh rate of 120Hz, so it supports the highest 4K spec of current-gen gaming consoles like the Xbox Series X and PlayStation 5 Pro. Gamers will also benefit from Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR) and AMD’s FreeSync Premium for optimized, tear-free gaming.From the looks of it, Roku has leaned into OLED’s reputation for ultra-thin panel design. Like many LG and Samsung OLEDs, the Pro Series’ display is wafer-thin above the chassis.The Pro Series is just one half of the story. If you’re looking for an OLED with a little more oomph, the step-up Pro Series LX OLED might be a better choice.Get instant access to breaking news, the hottest reviews, great deals and helpful tips.Roku Pro Series LX OLEDRoku hasn’t revealed as many details about its flagship-level OLED TV, but the Roku Pro Series LX is shaping up to be a rival for mid-range OLED TVs like the LG C6 and the Samsung S90H. It’s slated to hit shelves in October with a starting price of $1,299, but it’s not yet clear whether the series starts at 55 or 65 inches.Unlike its entry-level sibling, the Pro Series LX OLED offers a 144Hz refresh rate with VRR, so folks who link up a gaming PC will have the option of tapping into a higher refresh rate at 4K resolution. In addition, Roku says that its higher-end OLED incorporates “an advanced polarizer that cuts room reflections.”The Roku Pro Series LX also ships with the brand’s Voice Remote Pro. It’s similar to the standard Roku remote that comes with the entry-level Pro Series OLED in that it offers backlit buttons and voice recognition, but the Pro version also includes a rechargeable battery via USB-C.