Sky Sports News has come under fire for its deadline-day offerings, with misplaced musicians and rhyming reporters forcing fans to change channels13:59, 01 Sep 2026Updated 14:38, 01 Sep 2026Viewers have made their feelings crystal clear as Sky Sports News' deadline day coverage hits a "new low." An appearance by a guitarist and reporter Gary Cotterill's bemusing live dialogue have subscribers up in arms.‌Sky Sports News was once a non-negotiable on deadline day. Presenter Jim White, who left Sky in 2021, would front their live programme, in which he'd cut to roaming reporters at training grounds and stadiums while donning his revered yellow tie.‌Unforgettable moments, like drive-by interactions with former Tottenham, Portsmouth and QPR boss Harry Redknapp, Peter Odemwingie's faux pas and Arsenal fans losing their minds as Mesut Ozil's arrival was confirmed, were nearly guaranteed each year.‌But with the broadcaster undergoing a handful of changes, it appears as though the glory days have passed, and its restructured coverage has not landed well with subscribers to its channels.JOIN US ON FACEBOOK! Latest news, analysis and much more on Mirror Football's Facebook pageAs deadline day began on Tuesday morning, Sky Sports News enlisted the services of guitarist Ben Cipolla. Cipolla went viral during the World Cup with a song he wrote about England star Djed Spence, set to the tune of Bonnie Tyler's Total Eclipse of the Heart.‌Cipolla spoke to the channel's panel, including presenter Hayley McQueen and former Premier League striker Charlie Austin, before singing a new song about Liverpool recruit Bradley Barcola.Barcola signed for the Reds on Monday in a blockbuster £123million deal from Paris Saint-Germain, and Cipolla commemorated the move with a song inspired by Crowded House's Don't Dream It's Over.‌It's safe to say those watching at around 8:30am were far from impressed. One claimed on social media platform X: "That channel has dropped right off a cliff."Another concurred, writing: "Turned on Sky Sports News for transfer deadline and seen some p***k with a guitar. Turned it straight back off."One more fan added: "Sky Sports News is one big joke these days. Deadline day used to be worth watching, but now it's just a gimmick." A fourth said: "Content from Sky Sports News hitting a new all-time low."‌But this song wasn't the only content that enraged subscribers. Cipolla also debuted another number about deadline day and some of the occasion's best moments. The lyrics included: "Deadline day is alive and kicking. So many deals, yeah, the clock is ticking."In response to the song, a disgusted viewer wrote: "Genuinely the first time I've had to turn the television off out of pure second-hand embarrassment."Reporter Cotterill, who was at Emirates Stadium on deadline day bringing fans updates about Arsenal's business, soon became the rotten cherry on top for some viewers.Article continues belowWhen asked about any potential arrivals, Cotterill broke into song and, to the tune of Paul McCartney and Wings' Let 'Em In, sang: "No one's knocking at the door, no one's ringing the bell. No one's knocking at the door, no one's ringing the bell."Cotterill then continued: "But then the fans are saying, 'If anybody does, open the door and let him in.'" One fan was particularly irked and wrote on X: "Who in their right mind would pay to watch that?"