It can be challenging for apps to differentiate between content made with their native AI tools and those made with third-party AI tools [File]

| Photo Credit: REUTERS

Instagram is testing out a new “AI Creator” label for users who “regularly” post AI content, building on its earlier label for disclosing AI use in posts.Meta’s photo and short-video sharing app announced the update this week, noting that creators could choose to use the “AI Creator” label on top of the “AI info” label that allows users to disclose the use of AI for specific photos and videos.The “AI Creator” label would be visible on the user’s profile bio, and alongside content in the platform’s feed, Reels, and Explore sections.Instagram takes aim at AI-generated profiles, limits reach of unlabelled accountsInstagram stressed the importance of eligible users self-identifying as AI creators in order to build trust, but said that the label would not impact how their account or content was distributed across the platform.“We’re testing the ability for creators who often create with AI to label their account as an “AI creator” on Instagram. The label appears on your profile and alongside your content, giving your audience more transparency into the content they see. As a test, not everyone will have access yet, but we’ll be expanding this feature in the coming weeks,” stated Instagram via the official Creators handle.The company also provided a string of posts breaking down the new feature in detail and showing how it would look to casual scrollers and users. Eligible users can add the new “AI Creator” label to their profile through the “Edit profile” setting.Some Instagram users commenting on the update claimed that labels identifying AI-generated content or AI creators should not be rolled out on an opt-in basis, but that they should be automatically applied.However, it can be challenging for apps to differentiate between content made with their native AI tools and those made with third-party AI tools.Other Instagram users were happy to have a way to identify creators who relied heavily on AI-generated content, in order to better choose content they wanted—or didn’t want—to see. Published - May 05, 2026 12:33 pm IST