Phil Schiller is stepping down from his role leading the App Store and Apple events, according to a new Bloomberg report. The move is the latest progression of Schiller’s tenure at Apple, which spans multiple decades.
Phil Schiller will remain an ‘Apple Fellow’ for now
Schiller was Apple’s senior vice president of worldwide marketing until 2020, when he transitioned into a new “Apple Fellow” role. Greg Joswiak took over the SVP marketing role at that point.
When Apple announced Schiller’s transition to Apple Fellow, it said he would continue to lead the App Store and Apple events. In 2024, The Wall Street Journal reported that Schiller was still working “nearly 80 hours a week.”
Despite stepping down as head of the App Store and Apple events, Schiller will remain an Apple Fellow and work on “unspecified initiatives.” Still, the report says that Apple employees believe this is a “big step” toward Schiller eventually retiring.
