Given the fanfare that preceded Holly Willoughby’s diversion from mainstream TV to YouTube, the initial numbers made for grim reading.
Even the reassuring presence of Stanley Tucci couldn’t push the opening instalment of Holly Willoughby Together above 49,000 views. A second episode featuring Katherine Ryan arrived at a similar number (50,000), while a subsequent cooking tutorial, where Holly prepared a chicken Caesar salad, attracted a paltry 8,000 viewers and a separate fashion segment reached just 2,300 views.
Immediate action was needed. But the bold decision to pivot from Hollywood stardom to OnlyFans and online porn by welcoming adult content creator Lily Phillips to the show has sparked a growing firestorm among fans and fierce backlash from dismayed charity groups – despite serving to push her current viewing figures to a significantly higher 100,000.
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Holly Willoughby chatted with Lily Phillips
