More than 20 years after its launch, the Premios Juventud, TelevisaUnivision’s annual awards show celebrating Hispanic youth culture, has evolved into a week-long fest that will culminate at the Starlight Amphitheater in Marbella, Spain on Sept. 3.
This expansion marks a historic milestone for the show as it grows from a single-night event to an immersive festival, dubbed the PJ Fest, featuring creator initiatives and live concerts from Houston, Miami and Los Angeles, before culminating in its 23rd edition in Marbella.
Fans voting for the 50 award categories began casting their votes from August 10 at PremiosJuventud.com.
The event is particularly meaningful for Univision Television Networks Group President Ignacio Meyer who was previously executive VP of Music for Univision in the U.S.
Since Univision’s merger with Televisa in 2022, the company has made a commitment to reach audiences wherever they are, he told Variety. “Our merger with Televisa really shifted our focus toward becoming a global organization, delivering content through our streamer [ViX] to Spanish-speaking audiences around the world,” he noted, pointing out that 600 million people speak Spanish worldwide.
