Nick Jonas has been on plenty of road trips — but none quite like this.
The actor and musician plays a prominent role in what is expected to be a significant and long-running campaign for sports-wagering giant DraftKings. In a new ad, Jonas and comedian Kevin Hart appear to take a massive road trip, visiting many different parts of the country. And while Jonas is no stranger to traversing the nation, often on a tour bus, he may not have been accustomed to the way it was done on the commercial’s set.
“When you’re shooting like that, the vehicle that you’re in is on a practical trailer. It can’t be on. Therefore, the air conditioning can’t be on at all,” Jonas recalls, even though he and Hart felt they were working during “one of the hottest days in New York, New Jersey, of the year.”
“We were both kind of kind of dying in the car, and the windows had to be rolled all the way up for it to look the right way for the camera shot,” Jonas recalls. “But we survived.”
And now, the payoff. Fans of NFL and the NBA are likely to see the commercial in various iterations for weeks. The campaign will continue throughout the football and basketball seasons, and DraftKings will also run additional creative featuring Chad Ochocinco and Carmelo Anthony. In addition to the national advertising, DraftKings expects to make promotional forays into local markets as well.
