Oriental Brewery is entering Korea’s soju market for the first time with zero-sugar Charlang, which will launch in late September. The soju uses volcanic bedrock water from eastern Jeju Island and will be produced at OB’s Jeju plant. OB said it will first sell the product in Seoul, nearby areas and parts of Jeju through on-premise channels.
Charlang
Oriental Brewery (OB), an AB InBev-owned brewer best known for its Cass beer brand, is entering Korea’s soju market for the first time with “Charlang,” a zero-sugar soju made with volcanic bedrock water from Jeju Island.
The company said Monday that Charlang will hit the market in late September, marking a new chapter for OB as it expands beyond its core beer business.
OB’s move into the soju business follows its acquisition of Jeju Soju from Shinsegae L&B, giving the company a foothold in the soju market and expanding its beverage portfolio beyond beer.
