SynopsisAdvertisers are looking beyond Google and Meta as concerns over dependence on the two platforms grow, Snap’s Ajit Mohan told ET. Snapchat has crossed 250 million users in India, while domestic advertisers have grown 10x in two years. Snap is also expanding its advertising and subscription businesses to diversify revenue.Advertisers are increasingly looking to diversify their online advertising beyond Google and Meta amid growing concerns about dependence on the two dominant platforms, said Ajit Mohan, chief business officer (CBO), Snap Inc, in a conversation with ET.“We're getting the feedback that marketers fear concentration,” Mohan said. “They are too reliant on these two and not sure how changes in platform policies could impact their businesses overnight.Now Playing
Snap sees opportunity as Indian advertisers look beyond Google, Meta: CBO Ajit Mohan - The Economic Times
Advertisers are looking beyond Google and Meta as concerns over dependence on the two platforms grow, Snap’s Ajit Mohan told ET. Snapchat has crossed 250 million users in India, while domestic advertisers have grown 10x in two years. Snap is also expanding its advertising and subscription businesses to diversify revenue.
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