The pursuit of fame for fame’s sake has become an almost banal pursuit in the attention economy
Associate Professor of Management and Organizations
Published
August 30, 2026 6:00AM (EDT)
Social media addiction. (Golden Sikorka via Getty Images)
The pursuit of fame for fame’s sake has become an almost banal pursuit in the attention economy
The pursuit of fame for fame’s sake has become an almost banal pursuit in the attention economy
Associate Professor of Management and Organizations
Published
August 30, 2026 6:00AM (EDT)
Social media addiction. (Golden Sikorka via Getty Images)

If given the chance to gain thousands of admirers for your work, would you take it?

Fame has always been the dream. For many artistes, it represents success, the moment their names appear on billboards, their…

From Stewart Lee in his wolf costume to Werner Herzog’s big steak sizzle-up, artists are now under huge duress to ‘chase the…

I recently met someone I’d followed for years. At first I had no idea it was the same person.

Our lives are mediated through social media, which gives us twitchy main-character energy. No wonder we’re not enjoying it,…

In an age obsessed with visibility, we may be losing the patience required to create something truly valuable