The pottery tradition in San Juan, Batangas, is at risk due to financial challenges, changing consumer preferences, and the impact of the pandemic.
Cresencia Panaligan-Ilao, the oldest potter, and her family continue to practice traditional pottery techniques, but struggle with low prices and competition from mass-produced ceramics.
To adapt, the family is using social media for marketing and diversifying their products, aiming to preserve their heritage while ensuring financial viability.
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BATANGAS, Philippines – A century-old pottery tradition in San Juan, Batangas, faces the risk of fading into memory.
