A view of Lotte Wellfood’s K-Snack House pop-up at Lotte Department Store’s Main Store in Myeong-dong, central Seoul (Lotte Wellfood) Lotte Wellfood said Sunday it opened a K-Snack House pop-up at Lotte Department Store’s Main Store in Myeong-dong, central Seoul, to promote Korean snacks to overseas tourists.The launch comes amid record inbound travel to the capital. According to the Seoul Metropolitan Government, 1.61 million foreign tourists visited Seoul in July, the highest monthly figure on record.Located at Kinetic Stage A on the ninth floor, the pop-up runs through Sept. 10, showcasing Pepero and other signature products alongside Korean-themed experiences.Traditional motifs feature throughout the interior, including "ilwolobongdo," a folding-screen painting depicting the sun, moon and five peaks, as well as tiled-roof elements and decorative roof-tile patterns. The designs also appear on product packaging and displays.The site consists of two sections: the Pepero Zone and the K-Snack Zone.The Pepero Zone features K-pop group Stray Kids, the brand’s global ambassadors, and a photo area for fans. The K-Snack Zone offers a selection of confectionery products popular in overseas markets.Lotte Wellfood is also running promotional activities for shoppers. Customers who upload photos from the pop-up to social media with designated hashtags receive gifts, while visitors can take part in events offering limited-edition merchandise.A Lotte Wellfood official said the company created the space to attract both international consumers and domestic fans.