When an internet outage hits, users immediately turn to their phones to find out if it's just them or a widespread network issue. Because they are often relying on spotty cellular data, any tracking site needs to load instantly and deliver highly localized information.

I recently launched CoxOutage.us to map and track Cox Communications disruptions. Here is a breakdown of the technical and SEO strategies I used to build it.

Performance & Traffic Handling

Outage trackers face a unique challenge: they get zero traffic when things are fine, and massive, sudden spikes the minute a service goes down.

Aggressive Caching: I implemented LiteSpeed Cache combined with Memcached for object caching. This ensures that database queries are kept to an absolute minimum when a sudden wave of users hits the site.