E-COMMERCE GURU Great Deals founder Steve Sy —CONTRIBUTED PHOTO
MANILA, Philippines — In a social media-crazed country such as the Philippines, e-commerce has grown by leaps and bounds, overcoming even the constraints of an archipelagic market where distance and logistics have long complicated the movement of goods.
But for one homegrown e-commerce giant, that growth, driven largely by the emergence of platforms such as Shopee, Lazada and TikTok Shop, may pale in comparison with what could come next when artificial intelligence (AI) enters the picture.
READ: Warning: Your company is not built for the age of AI
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