Last week I wrote about our Product Hunt launch. 2 upvotes, 0 signups. This is the other half of the story.

Before that launch I was already using our own product to sell it. It has been running every day since June. Here is what 1,027 cold emails looked like. The numbers come from our production database on August 29. I show all time and the last 30 days separately, because the early months were not the same product.

We are a small software company in Tokyo. LeadAce is an outbound sales agent that runs as a Claude Code plugin. It builds a prospect list, reads each company's website, writes one email per company, sends it from my own Gmail, and records every reply and every rejection reason. I run it on a cron to sell LeadAce itself.

The numbers

All time, June 11 to August 28: