For nearly 60 years, Dolly Parton moved country radio. In the days after her Aug. 25 death, she did it again. As tributes poured in around the world, U.S. radio broke from normal programming, loaded up on Parton’s music and reached across her deep catalog. Some stations even handed over their airwaves to her.
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According to Mediabase, encompassing all its U.S.-monitored terrestrial radio stations, Parton’s recordings drew more than 13,300 spins during a seven-day tracking period through Aug. 27, up from about 620 in the comparable previous period, a 2,000%-plus increase. Her music was heard on more than 930 stations, compared with about 135 previously, with 790-plus joining or returning to her catalog.
A Catalog Six Decades Deep
