Every year Ulta hosts a sales event called 21+ Days of Beauty that feels a little like a game show and Advent calendar smashed together. Here’s how it works: There are daily deals that hold for only 24 hours and weekly deals you can shop for a bit longer. Thankfully Ulta offers a peek into future deals, so you can mark your calendar if you’re looking for something specific. It’s a good time to restock your beauty cabinet or try something you’ve been meaning to, as most products are half-off, the best prices I’ve seen outside the holidays. The sale starts today and continues until September 17, where there will be hundreds of products on sale at any given time.
It’s a lot to keep up with, which is why we’ve created a day-by-day breakdown of what’s on sale and worth buying. This article will also be updated weekly, so you don’t have to worry about keeping up with all of the dates and deals.
The best of the sale is below. As always, make sure to sign up for the Strategist Deal Freaks Daily newsletter to receive each day’s best deals in your inbox (as well as sales just for newsletter subscribers). And if you want even more, sign up for our regular email newsletter for tons more newsletter exclusives.
