August 28, 2026 | Read online

Afternoon Edition

August 28, 2026

Nike has been outfitting college sports teams for decades, with its logo currently gracing more than half of Division I FBS football jerseys. This year, the retailer wants its apparel worn by a different group of campus celebrities: sorority members. Nike has sponsored sorority rush events this month at colleges including South Carolina, Texas, and Arizona State, calling the sisters “campus athletes.”

—Ellyn Briggs