British and EU regulators today opened investigations into Google and Meta over concerns the firms broke competition rules for online display advertising services.
The Competition and Markets Authority in the UK and the European Commission announced parallel probes into the 'Jedi Blue' agreement between the tech giants.
The London-based CMA is looking into whether the firms restricted or prevented the uptake of header bidding services, amid concerns that this impacted competition
Header bidding allows sellers, such as news publishers, to offer online advertising space to multiple buyers at the same time - rather than receiving offers one by one.
Buyers or advertisers therefore compete against each other for advertising space, allowing publishers to compare bids from a range of bidders.
