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XYZ's Square expands deeper into restaurants as partnerships and seller wins test whether wider adoption can accelerate growth.
Block $SQ’s XYZ Square is expanding its restaurant footprint with Cascadia Pizza Co., which returned to Square in 2026 after reassessing its restaurant and franchise tools. Cascadia has grown from a single Washington food truck into 17 corporate restaurants, franchise locations, food trucks and catering operations across five states. It now uses Square for Restaurants, Square Franchise Suite and Square hardware.
Cascadia relies on Square for centralized reporting, menu control and offline payments, while individual franchisees maintain separate Square accounts. This aligns with Square’s push toward larger, more complex sellers.
Other deals reinforce that expansion. Square expanded its partnership with OpenTable, bringing reservations, payments and guest data into a more connected view for restaurants. Before that, The Baked Bear said it plans to add at least five new stores beyond its 36-location footprint. Square’s earlier Google $GOOGL expansion also brought U.S. food sellers into AI-powered Ask Maps discovery and ordering.
