But a lot now rides on expected iPhone price increases and how iPhone users get along with Siri AI.
news analysis
Aug 28, 20266 mins
An important but potentially fragile trend is emerging in the data being reported by smartphone industry trackers: while painful component price increases are denting overall phone sales, the iPhone’s market share continues to increase.
This likely reflects two key truths:
Apple has fought to keep iPhone prices as stable as possible; though it has raised the price for its other products, it has not yet done so for its all-important smartphone.
Data from Omdia and Counterpoint shows that while Apple and Samsung thrive, the rest of the industry takes a dive
Analysts were divided over the impact an AI-driven memory shortage, causing a surge in memory prices, will have on the company.
Apple says price hikes are unavoidable. Its AI strategy explains why.
Demand for high-capacity memory at AI data centres has sent the cost of building iPhones through the roof.
CEO Tim Cook said in a recent interview that the situation is "unsustainable."
Die gesamte Smartphone-Branche ächzt unter der Speicherkrise. Die Ausnahme ist Apple: iPhones sind nicht teurer geworden und die…
