Jon Patricof talks Athletes Unlimited's pivot to softball, record TV ratings, new investors, and preparing for the 2028 Olympics.
By Ted Taylor
August 28, 2026 • 09:54 am
Athletes Unlimited CEO Jon Patricof joins Margaret Flemming of Front Office Sports to discuss:
Pausing basketball and volleyball to focus entirely on softball
Record TV audiences and sellouts across the AUSL’s six markets
Jon Patricof didn’t rule out a return to basketball and volleyball, but said the league is going into “heavy investment mode” on…
The women’s professional softball league is expanding its television presence as Athletes Unlimited pushes further into the…
AUSL's record-breaking second season delivered 732,000 championship viewers, rising attendance, merchandise sales and growing…
John Speraw explains why women's sports, youth participation and commercial investment are converging at exactly the right moment…
When the Athletes Unlimited Softball League opens the 2026 season on Tuesday evening, the No. 2 overall pick will be absent.
The league, in its third season, has six teams after the addition of expansion franchises in Oklahoma City and Portland.
