August 28, 2026
Former England and Leicester City striker Jamie Vardy has signed a deal to broadcast German Bundesliga games on his YouTube channel, the league announced on Friday.
Vardy’s channel will become an official broadcaster in the UK for seven Friday Bundesliga games this season. The arrangement is similar to that of British podcaster Mark Goldbridge, who became an official broadcaster in 2025 and will show 15 matches in the 2026-27 season.
The channel will broadcast Friday’s Bundesliga opener between defending champions Bayern Munich and Stuttgart.
While traditional outlets such as Sky Sport and the BBC also have broadcast rights, the Vardy and Goldbridge deals are part of the Bundesliga’s strategy of reaching new audiences amid the international appeal of the English Premier League.
