The expanded Dongfeng range is headlined by the new Friday SUV.
Dongfeng is a relatively unknown entity in South Africa, but it has big ambitions for the local market, and this became apparent through the sheer number of new products on display at its Festival of Motoring stand at Kyalami this week.
Dongfeng is one of China’s four major state-owned car companies, and it’s currently distributed in South Africa by E Auto Motor SA, with the Box, 06 and 007 having been the first products out the, er, box.
The brand currently has 16 dealerships operating in South Africa, with plans to expand the footprint to around 40 by year-end. This will be underpinned by numerous product introductions, including the new Dongfeng Friday.
This midsize family SUV with sleek, but somewhat generic lines, will be available in fully electric as well as range-extended electric (REEV) variants, with the first units set to reach showrooms around October.
