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Following the unveiling of Disney x Macy‘s Sorcerer’s Apprentice Mickey balloon and coordinating capsule, the retailer is broadening its limited-release product lineup with a number of additional collabs, collectibles and fashion finds, housed in the online Macy’s 100th Parade Shop.
Starting strong with the pièce de résistance, Macy’s dropped an 100th Thanksgiving Day Parade Varsity Jacket featuring embroidered patches, themed graphics and classic letterman jacket detailing. Shoppers can also snag individual patches sans jacket for festive customization of existing wardrobe items.
ultimate (wearable) keepsake Macy’s 100th Thanksgiving Day Parade Adult Varsity Jacket Unisex, XS-XXL.
As for the bibliophiles, a retailer-exclusive coffee table book also joins the collection, titled Let’s Have a Parade: Celebrating 100 Macy’s Parades by Kim Keller. The beautiful hardcover is filled with rare photos, behind-the-scenes details, fascinating firsthand stories and a rundown of every balloon since they were first introduced at the parade in 1927.
