Build-A-Bear Stock Sinks as Weak Traffic, Guidance Cut Hit Sentiment - Build-A-Bear Workshop (NYSE:BBW)

Build-A-Bear Workshop, Inc. (NYSE:BBW) reported fiscal second-quarter 2026 results Thursday, with revenue falling 7.2% year over year to $115.291 million, missing the $121.067 million estimate.

Adjusted diluted EPS of 70 cents was in line with the 70-cent estimate. GAAP diluted EPS also came in at 70 cents, down from 94 cents a year earlier.

Shares traded lower following the results as investors weighed the revenue miss, a reduced full-year outlook and softer traffic trends.

• Build-A-Bear Workshop stock is testing key support levels. Why did BBW hit a new low?

Margins and Core Sales Weaken