Synthetic Respondents Modeled After Real People Are Changing How Market Research Gets Done
Breakthrough Research introduces bespoke Modeled Communities built from real consumers, to help brands pre-test ideas and explore hypotheses with greater speed and cost efficiency
Breakthrough Research, a boutique market research and innovation agency, today launched Modeled Communities: synthetic respondent panels built from real consumers that give companies a faster, more flexible way to explore ideas and hypotheses.
Built by Breakthrough's in-house Innovation team, each Modeled Community helps research and insights teams answer the questions that fall before, during, and after a traditional study — which concepts are worth advancing, which need more work, and which new hypotheses are worth chasing once results are in.
“Our approach has always been building custom research solutions for our clients' toughest business questions,” said Dan Braker, President of Breakthrough Research. “Modeled Communities apply that same rigor to a faster format. This is a complement to strong, people-informed research — not a replacement for it.”
