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The event is bigger than ever this year, with the entire 233,000-square-metre exhibition space sold out for the first time. More than 1,700 exhibitors from 67 countries and regions are taking part, surpassing last year’s record of 1,568.

Major industry names including Xbox, Sega and Nintendo are showcasing new titles and playable demos. Visitors can try games such as Sonic Racing: CrossWorlds and Mario Kart World, while long queues have formed for The Witcher 3: Wild Hunt following the announcement of a new expansion and remaster package, Songs of the Past.

The fair also reflects the increasingly international nature of the gaming industry. More than 70% of exhibitors are based outside Germany, while a record 47 national and regional pavilions are represented.